Our Mission

🦌 Content. Strategy. Impact. 🌱

Hello 👋

Beaver & Grouse is a modern content studio, independent publisher, and trusted media consultant for brands in nature observation, specialist sports, and considered lifestyles.

We help brands, partners, and rights holders bring precision, beauty, and purpose to life through creative production, strategy, and commercial advisory that connects authentically with passionate audiences.

We also publish original media for nature lovers and ecotourists, offering immersive features, trusted reviews, and thoughtful insights on travel, gear, and conservation.

Explore our work. Discover our stories.

What We Offer

Our Media: We connect people with their outdoor passions by providing free-to-use, ad-funded online publications, where they can discover, learn, share, and engage with what truly matters to them on a daily basis.

Our PR: We partner with brands to craft compelling narratives and strategically amplify them across media channels — delivering campaigns that resonate, engage, and drive lasting impact.

Our Consultancy: With over 20 years media experience in the outdoors and lifestyle markets, we provide our clients with expert advice and assistance on specific business challenges.

I highly recommend Beaver & Grouse for their exceptional communication skills and their ability to articulate ideas clearly and concisely from briefs given. Excellent customer service.

Wahida S.

Marketing & Events Coordinator at Swarovski Optik UK & Ireland

Our Influence

James Hamilton testing ZEISS Victory. Image Credit: Bird-Watchers.com

Our Media

Stuart Hamilton testing Leica Noctivid. Image Credit: Wildlife-Watchers.com

Our Media

Looking to connect your brand with engaged, eco-conscious consumers? Our portfolio includes Wildlife-Watchers.com and Bird-Watchers.com — two of the fastest-growing online resources for nature and birding enthusiasts.

These trusted destinations attract a highly targeted audience actively seeking expert advice, gear recommendations, and product reviews. Partner with us to showcase your optics, equipment, or outdoor brand in front of a passionate, purchase-ready community.

Birdwatching isn’t just a niche — it’s a booming, high-value market. The UK stands as the second-largest birdwatching tourism market globally, just behind the U.S. The Royal Society for the Protection of Birds (RSPB) alone boasts over 1.2 million passionate members, which is a deeply engaged and loyal audience.

Even music icons like Sir Paul McCartney, Damon Albarn, and Guy Garvey count themselves among the ranks of proud birders. And with wildlife tourism projected to grow by 14%+ by 2027, there’s never been a better time to align your brand with our thriving, nature-loving community.

ATC 17-40x56. Image Credit: SWAROVSKI OPTIK

Informative Work

Our websites are super informative and quick to load. We use clean images and videos to help our audiences learn, and we avoid nasty things like ads clutter to keep things smooth and engaging.

ATC 17-40x56. Image Credit: SWAROVSKI OPTIK

Bespoke Packages

Whether it’s a written feature, series, short video production or advertising campaign, we’ll create a bespoke package that delivers the results you want and show it to people who are passionate and engaged in their hobbies.

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