Watling Reclamation
Building towards success with shopping campaigns for eco-friendly business
The Challenge
Watling Reclamation is a family business that has built up extensive experience of buying, selling and using reclaimed products for the past 25 years.
With a monthly test budget, we wanted to push into the market with messaging and creative that leveraged Watling's USP of being one of only four reclamation yards in the UK with an Aladdin's cave of goods for those seeking reclaimed products for the home and garden.
“The results have been excellent and we have already seen a huge uptick in traffic, footfall and online sales. We look forward to doing many more campaigns with B&G.” 🖋️
Andrew Griffin, E-commerce & Marketing Manager at Watling Reclamation
The Goal
Watling Reclamation was looking to raise awareness of their eco-friendly business and generate sales conversions both online and offline through new customers within a 20km radius of their yard.
The Solution
The local shopping campaign featured ad creative that showed a clean style of simplicity and value. All ads were optimised for local conversions, and were shown to a targeted audience living within 20km of the yard and aged 35-65+. The results were measured with an A/B test, and compared creatives with different products.
The Results
Watling Reclamation found that the local shopping campaigns drove both online sales conversions and encouraged footfall:
Traffic increased around 230% month on month.
The business noted a 28% higher order value month on month.
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