Optisan Optics

Observing success with UK brand establishment

The Challenge

Optisan Optics approached Beaver & Grouse seeking guidance on crafting their brand and optical products for the UK birding and wildlife watching market. We crafted a comprehensive content strategy within a manageable monthly budget, that integrated their key UK retail partner and showcased their products to potential British customers seeking optical equipment for wildlife watching.

“The content that Beaver & Grouse produce is absolutely excellent and Optisan Corporation is very pleased with our progress into the British wildlife watching market.” 🖋️

Philip You, Business Development and Owner at Optisan Corporation

The Goal

Optisan Optics was looking to establish and display their brand and products to new customers and retail partners in the UK.


The Solution

Over a period of seven months, we designed and made a series of expertly made creative campaigns that showed an array of Optisan products while integrating their key retail partner through product links, images and video. We then pushed this bespoke content via organic and paid social, optimising for traffic and engagement. The content was hosted on our British Wildlife Watching publications and boosted across Facebook, Instagram, X and Bluesky with an average CTR across Meta of 6.1%.


The Results

We showcased Optisan Optics with a high degree of success, with our creative campaigns earning the following results:

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