Orro Bikes

Cycling towards success with Advantage+ shopping campaigns

The Challenge

Orro Bikes has a fairly wide potential audience across all interests of cycling, and there is a bike for every pursuit. From gravel to endurance to urban commuting.

With a monthly budget, we wanted to push into the market with messaging and creative that leveraged Orro's USP of premium bicycles designed and hand-assembled in Sussex with a big sales focus.

“We are really pleased with the growth and performance from social spend in what has been a testing time for our industry. I'd highly recommend B&G services.” 🖋️

Adam Glew, E-commerce & Marketing Manager at Orro Bikes

The Goal

Orro Bikes was looking to earn more sales conversions by wooing new customers, while keeping costs low. 


The Solution

The Advantage+ shopping campaign featured ad creative that showed an array of bikes and apparel available for sale. All ads were optimised for conversions, and were shown to a targeted audience of cyclists aged 25-65 based in the UK. The results were measured with an A/B test, and compared the Advantage+ shopping campaign to its usual campaign. 


The Results

Orro Bikes found that the Advantage+ shopping campaigns earned the following results compared to its usual campaign:

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